Improving usability for 26M+ California drivers.

Biggest impact with smallest of effort.

Challenge

Just as with any government agency, DMV's experience is overburdened, slow and clunky. Redesigning such a system from scratch isn't feasible.

Services provided:
UX/UI design, content architecture, web design, front-end development, SEO, marketing, techical writing.

Solution

Since more users take to their mobile devices and computers, improving DMV's online presence seemed like a reasonable place to start. Thoughtful, minimal face-lift is a great way to establish benchmarks and compare against the new revision. As a result, an incremental design improvement approach via iteration was adopted. This required:

• Complete website re-architecture.
• Update to marketing approach.
• Front-end coding/Bootstrapping.

Result

New experience reduces the time it takes for users to digest information and therefore to take an action. Learn more about design process.