Redesigning the oldest movie brand online for AOL.
App & website design for Moviefone's 7M+ audience.
Challenge
Redesigning an online property that is as old as the internet itself is no simple task. Over the years the website has undergone 10 major redesigns so it was important to take into consideration each one of the iterations to improve things further.
Services provided:
UX/UI design, visual design, content architecture, product design.
Before
Concept v1
Solution
An incremental, iterative redesign approach helped evolve the Moviefone website without disrupting the user experience.
Result
Design overhaul was done in time for some major Moviefone summer events and marketing campaigns.
