This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.
Why do good ideas come to us when they do?
As Lehrer points out, “Eureka moments” or “experiences of insight” almost always go hand-in-hand with a mental block—the agonizing, excruciating, frustrating time spent trying to come up with an idea.
While the creative process is complex and not yet fully understood, here are 6 ways to get to your Eureka moment by vanquishing the mental blockade.
Some graphic elements say more than you may imagine.
The image to the left displays the colour blue. If I were to ask, “Does this image tell a story?” what would your answer be? It’s just a solid colour and not a photograph. There is no depiction of actions or words to be read. The most that can be technically derived from the colour is its HEX value of #3B5998.
This week, we've been working on a project for a client from Hong Kong.
Our client is starting a men's fashion label and we're developing their business plan, brand identity, and some of their advertising and marketing materials. We're also building them an eCommerce site.
As part of our planning process, we've researched what other players in the men's fashion market are doing. We want to make sure that our client stands out from the crowd and we also want to learn from our competitors' mistakes. One of the main competitors that we've identified is a company called Mr Porter.
Below, you can read our thoughts on Mr Porter's website. See what Mr Porter is doing well, learn about what they're doing poorly, and find out how we plan to do things differently.
People always say that as long as you are in the first 3 pages of Google's search results, you are fine. Well, guess what? That is absolutely not true. If your business wishes to stay competitive online, you must have your website listed not within the first 3 pages but the first 3 search results.
By law, alcohol websites must attempt to screen-out visitors who are under the legal drinking age. This poses an interesting problem for alcohol companies: if their screening process is too long or too difficult, then many visitors will get frustrated and leave that company's website before ever getting past the landing page.
Planning the landing page for any website is already a difficult process. For instance, designers need to consider the shortcuts and scanning patterns that the human visual system uses to save time and to find important information.
Keeping these principles in mind results in a website that is easier to navigate and that has higher click-through and conversion rates. Below are 7 alcohol company websites which must take all of the above into account.
So, which is the most effective website? Let’s take a look.
Recently, we have been working on multiple luxury projects. While studying the websites of a number of different luxury brands I have noticed that many of them have huge usability problems.
André Morys is cofounder of Web-Arts, and a renowned speaker on the science of conversion optimization. He also runs a very successful blog in Germany, konversionsKRAFT. I recently spent a couple of months working in Europe and had the pleasure of meeting with André on several occassions. Have a read through the following interview I had with André for some great conversion advice.
DrupalStyle offers cost effective solutions (templates & complete website services) for startups who are looking to take their business online. In order to meet a growing demand and to better serve our existing customers, we are completely redesigning the website in order to improve usability, highlight important new features, and, ultimately, increase conversion rates.
As promised, this is our second installment of the best in corporate web design. As usual, if we have left something out, please comment and let us know!