Sociology
Cure cancer, save the whales, & make more money? 8 things to know about "cause" marketing.
Jul 25, 2011 by Bryan Saunders
Nowadays lots of companies support a charity or “cause.” For instance, companies like Avon donate money to breast cancer research, while other companies champion literacy or promise to save the environment.
It’s great that these businesses are giving back to the community, but most business aren’t supporting causes just for the sake of it, they’re supporting these causes to: market, themselves, attract new customers, and make more money.
But does it work? It depends. To help explain, here are 8 things you need to know about cause-related marketing (CRM)
5 Ways to Better Serve Your Customer and Increase Your Value
Jun 30, 2011 by Tomasz Jablonski
Everyone has their own tactics and techniques that they use to improve their customer service and to increase profits.
Here are my top 5 ways to better serve your customer and increase your business value.
Is good visual design built into our DNA?
Mar 25, 2011 by Shaun Smylski
Since the dawn of humanity, an ever evolving “How-to” book of survival has been hardcoded into the DNA of every human being.
When it comes to neuromarketing and visual design, this has some interesting implications.