The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s) your website is extremely important!
Without even knowing it, this could hurt your business just like it's already hurting many other businesses.
Take a look at these 2 (of what you’d think unlikely) examples:
This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.
I’ve given up on having my own hosted portfolio with a personal domain name because of the hassle of updating. I’m even considering that my personal blog I run would be sufficient as Wordpress, but alas, the contribution that it gives to SEO is wonderful, so I’ll keep it. Otherwise, having my own domain on a Wordpress would have just been as good for SEO—if, that is where I went to from the start. If this is all true, then I must ask myself:
More and more people these days are turned off by things like entering their private information (emails, names) and then being prompted to do CAPTCHAs. This decreases spam, but it also decreases the amount of people that will want to share something on your website.
Life without Facebook comments sucks, especially if you are looking at it from a developers point of view. Pretty big claim, I know, but I truly believe that no in-house/cms commenting system can even compare to that of Facebook's.
Let me explain.
Check out these great infographics that look at:
- shopping cart abandonment
- where most people shop online during work hours and which companies allow it
- how small businesses are using social media to engage their customers
- staggering numbers from 2011 UK Christmas Shopping research campaign
- interesting take and insights on offering free shipping to your customers
- the social commerce for brands and fans alike.
New YouTube launched today. Better than ever before with its new friendly UI, making it easier to navigate. We are happy with this new development.
While most will be curious about the new functionality, we are more curious about how people will react to the change. Unlike Facebook's random UI changes from now and again, this one was one drastic leap, with a whole new aesthetic. Not to say that the old YouTube had any style before.
Today I'm starting a series of posts that follow the design, development and marketing of one of our projects: Drupal Style.
Drupal Style offers free Drupal themes, various related tutorials, as well as free Illustrator, Photoshop and icon downloads to the design community. There aren't that many Drupal-related websites that offer free high quality content, so we already have an edge there.
This is a list of galleries you must check out and because you must, it’s possible that you already have.
Most people would call these inspirational design galleries, as if their purpose is to help the creative design process. I, however, see them more as appreciation galleries.
This is where I go if I’m being unproductive.
Do you want to sell more on your website? Of course you do!
And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.
With vineyards in the beautiful Okanogan and Niagara regions of Canada, Inniskillin and Jackson-Triggs are 2 of the most famous wineries in Canada.
Jackson-Triggs has won the “Canadian Producer of the Year” award at the International Wine and Spirit Competition (IWSC) an unprecedented 7 times. Meanwhile, Inniskillin is known for its rare and luxurious icewines—tiny bottles of dessert wines which regularly sell for hundreds of dollars in just a few, exclusive stores.
I recently chatted with the Wine Club manager for both Inniskillin and Jackson-Triggs, Candis Scammel.
During our chat, Scammel and I discussed:
- What exactly does it mean to be a “luxury product"?
- What role does online marketing play in the luxury industry?
- And what are some of the unique ways that Jackson-Triggs markets itself on- and offline?
Read on to learn more.