This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.
Recently while working on a client project, a good point was brought up: why use “Add to Cart” if you can just leave it as “Buy it Now”, and what is the difference between these two?
While neither Amazon nor eBay have released any official information on their research/analytics, I still thought that these two will be the perfect examples to demonstrate the differences.
Do you want to sell more on your website? Of course you do!
And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.
In today’s marketing and advertising world, sexy women are hired all the time to help sell a product.
But do sexy female models really help sell more cars or mascara? Let’s find out.
With vineyards in the beautiful Okanogan and Niagara regions of Canada, Inniskillin and Jackson-Triggs are 2 of the most famous wineries in Canada.
Jackson-Triggs has won the “Canadian Producer of the Year” award at the International Wine and Spirit Competition (IWSC) an unprecedented 7 times. Meanwhile, Inniskillin is known for its rare and luxurious icewines—tiny bottles of dessert wines which regularly sell for hundreds of dollars in just a few, exclusive stores.
I recently chatted with the Wine Club manager for both Inniskillin and Jackson-Triggs, Candis Scammel.
During our chat, Scammel and I discussed:
- What exactly does it mean to be a “luxury product"?
- What role does online marketing play in the luxury industry?
- And what are some of the unique ways that Jackson-Triggs markets itself on- and offline?
Read on to learn more.
A friend recently sent me a link to an article in the Wall Street Journal titled “How Can Jeans Cost $300?”
Written by Christina Binkley, the article talks about “the Phantom,” a new style of jeans from True Religion. These True Religion jeans sell for $375 versus the $50 one might pay for a pair of plain Levi’s.
In trying to explain how jeans can be worth $375 dollars, Binkley takes a very rational approach. She explains that Levi’s are made outside of the United States where labour is cheaper. True Religion jeans, meanwhile, are made inside of the USA where the cost of labour is much higher. And they’re made with slightly “better” materials as well. So they should cost more, right?
In between shooting sessions, we had the chance to stop in at Nood Furniture and Design to conduct some market research.
Keep on reading to see what we liked about Nood Furniture and what we think Nood Furniture could do better.
Everyone has their own tactics and techniques that they use to improve their customer service and to increase profits.
Here are my top 5 ways to better serve your customer and increase your business value.
Recently, Kogan Page Publishing asked us to review their new book “The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand.”
Written by Erik du Plessis, “The Branded Mind” looks at how psychology and neuroscience are increasingly affecting the world of branding and marketing.
In his book, du Plessis provides some unique insight into how both emotional and rational factors come into play when a consumer is deciding on a product or a brand, and the ways in which emotions, moods, personality, and culture impact our decision-making processes.
“The Branded Mind” also talks about how brain scanning tools like EEG and fMRI are helping—and sometimes preventing—marketing agencies from building effective marketing campaigns.
Here are some highlights of du Plessis’ book that—to me—really made sense:
Designers love to talk about the importance of “usability.” And—when it comes to how a product works—I agree: a product should be easy to use.
But what about the buying process? The sales process? Should you make it easy for customers to buy your product?