In this article I'll briefly talk about the process of creation of one of our internal projects, I Like to Waste My Time.com, and some of the marketing techniques we've been using to get the website up to 40,000+ unique monthly visitors, who generate over 110,000 pageviews.
I'll also discuss some of the future updates, and how we're planning on monetising the website without the use of a single third-party ad, which seems to be what most of our competitors are doing. So far this project has been alive for a little over a year.
Over the last 2 weeks I was doing some research for an upcoming real estate development project which consisted of me going through close to 100 development related websites. The reason why I say development related is because the market is so saturated with poor, low quality property developer websites, that I had to consider some construction company websites, real estate management websites, and even just general real estate listing sites – it's quite sad.
The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s) your website is extremely important!
Without even knowing it, this could hurt your business just like it's already hurting many other businesses.
Take a look at these 2 (of what you’d think unlikely) examples:
This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.
Recently while working on a client project, a good point was brought up: why use “Add to Cart” if you can just leave it as “Buy it Now”, and what is the difference between these two?
While neither Amazon nor eBay have released any official information on their research/analytics, I still thought that these two will be the perfect examples to demonstrate the differences.
Earlier last month we've made an official launch of MILK Shirts' website. It has recently been picked up by many influential websites including: Design Delight, Most Inspired, CSS Mania, Cool Home Pages, Web Newly, Design Beep, CSS Lounge, ID's and Classes, Nice DIV, Magazine.cat and The WDI, just to name a few.
The initial point of the website design/layout was to grab people's attention and make it memorable regardless of how much time they spend on it, however the research shows that we've achieved much more than simply grabbing user's attention.
Check out these great infographics that look at:
- shopping cart abandonment
- where most people shop online during work hours and which companies allow it
- how small businesses are using social media to engage their customers
- staggering numbers from 2011 UK Christmas Shopping research campaign
- interesting take and insights on offering free shipping to your customers
- the social commerce for brands and fans alike.
Today I'm starting a series of posts that follow the design, development and marketing of one of our projects: Drupal Style.
Drupal Style offers free Drupal themes, various related tutorials, as well as free Illustrator, Photoshop and icon downloads to the design community. There aren't that many Drupal-related websites that offer free high quality content, so we already have an edge there.
I’m a data junkie and spend a lot of my time reviewing our website traffic with Google Analytics. If you’re not using analytics I recommend that you get in touch with us so that we can help you set it up.
Let me start off by building up my credibility in analytics. For the past 5 years, I’ve spent several hours a day reviewing website traffic for over 50 different websites. Out of those 50 sites, 8 of them are our personal businesses.
I'd like to jump right into the fun stuff, however we have to learn the basics first. Let’s start off by understanding what bounce rates are and what it means to have a high or low bounce rate.
Do you want to sell more on your website? Of course you do!
And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.