Psychology

Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

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eCommerce: Buy it Now VS Add to Cart (Amazon VS eBay)

Mar 26, 2012 by Yuriy Sklyar

Recently while working on a client project, a good point was brought up: why use “Add to Cart” if you can just leave it as “Buy it Now”, and what is the difference between these two?

While neither Amazon nor eBay have released any official information on their research/analytics, I still thought that these two will be the perfect examples to demonstrate the differences.

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Conversion Rate Optimization: Catering Your Landing Page to All Readers

Sep 13, 2011 by Naomi Niles

Conversion Rate Optimization

People read at different rates, especially online. Some people prefer to scan quickly and some like to read every. single. word. In general, everyone reads more quickly online because, even with the advantages that technology has given us like tablets, it’s still not the most comfortable experience in the world.

Are you designing your landing pages for both types of readers, slow and fast? It’s a tough balance, but I’ll show you some ways to do it.

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8 Ways to Sell More On Your Website

Sep 7, 2011 by Bryan Saunders

8 ways to sell more on your website

Do you want to sell more on your website? Of course you do!

And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.

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Sexy Women in Advertising and Marketing: Does It Work?

Sep 2, 2011 by Bryan Saunders

American-Apparel-Sexy-Woman-Ad

In today’s marketing and advertising world, sexy women are hired all the time to help sell a product.

But do sexy female models really help sell more cars or mascara? Let’s find out.

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The $2000 Question: Can Jeans Be Worth 2 Grand?

Aug 24, 2011 by Bryan Saunders

A friend recently sent me a link to an article in the Wall Street Journal titled “How Can Jeans Cost $300?”

Written by Christina Binkley, the article talks about “the Phantom,” a new style of jeans from True Religion. These True Religion jeans sell for $375 versus the $50 one might pay for a pair of plain Levi’s.

In trying to explain how jeans can be worth $375 dollars, Binkley takes a very rational approach. She explains that Levi’s are made outside of the United States where labour is cheaper. True Religion jeans, meanwhile, are made inside of the USA where the cost of labour is much higher. And they’re made with slightly “better” materials as well. So they should cost more, right?

Wrong.

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The Making of ShoeGuru 2.0 Website

Aug 10, 2011 by Yuriy Sklyar

This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.

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The Buying Brain: Secrets for Selling to the Subconcious Mind

Aug 9, 2011 by Bryan Saunders

The Buying brain: Secrets for Selling to the Subconcious Mind by Dr A K Pradeep

At long last, I’ve finally found time to read "The Buying Brain: Secrets for Selling to the Subconscious Mind

Written by neuromarketing pioneer A.K. Pradeep, "The Buying Brain" is more or less an introductory course in neuromarketing.

Throughout his book, Pradeep uses plenty of real-life case studies that are easy to understand. This makes the book accessible to anyone and fun to read.

While the first chapters of “The Buying Brain” offer a very general overview of neurobiology—and may start off a bit slow for anyone with a psychology background—the book soon picks up steam.

Here are some of my favourite nuggets of neuromarketing insight from “The Buying Brain.”

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Market Research Week 6: Nood Furniture and Design (Vancouver)

Jul 27, 2011 by Daniel Toumine

market research 6

Recently, the Threefifty team was in Vancouver, Canada coordinating a video and photoshoot for a new men's fashion line launching this fall.

In between shooting sessions, we had the chance to stop in at Nood Furniture and Design to conduct some market research.

Keep on reading to see what we liked about Nood Furniture and what we think Nood Furniture could do better.

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Cure cancer, save the whales, & make more money? 8 things to know about "cause" marketing.

Jul 25, 2011 by Bryan Saunders

Nowadays lots of companies support a charity or “cause.” For instance, companies like Avon donate money to breast cancer research, while other companies champion literacy or promise to save the environment.

It’s great that these businesses are giving back to the community, but most business aren’t supporting causes just for the sake of it, they’re supporting these causes to: market,  themselves, attract new customers, and make more money.

But does it work? It depends. To help explain, here are 8 things you need to know about cause-related marketing (CRM)

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