This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.
It is no surprise that in order to sell products, most of the companies retouch/enhance them.
This always raises mixed opinions in the consumer circles, but then again, ask yourself: would you ever buy the McDonald's cheeseburger if it looked like it does in real life (if you've never had it before - because they are delicious otherwise)?
This is a list of galleries you must check out and because you must, it’s possible that you already have.
Most people would call these inspirational design galleries, as if their purpose is to help the creative design process. I, however, see them more as appreciation galleries.
This is where I go if I’m being unproductive.
This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.
This week, we've been working on a project for a client from Hong Kong.
Our client is starting a men's fashion label and we're developing their business plan, brand identity, and some of their advertising and marketing materials. We're also building them an eCommerce site.
As part of our planning process, we've researched what other players in the men's fashion market are doing. We want to make sure that our client stands out from the crowd and we also want to learn from our competitors' mistakes. One of the main competitors that we've identified is a company called Mr Porter.
Below, you can read our thoughts on Mr Porter's website. See what Mr Porter is doing well, learn about what they're doing poorly, and find out how we plan to do things differently.
For this edition of Market Research we went to Kingsway Garden Mall.
I've been thinking about getting a new phone lately, so I suggested we check out some of the cell phone companies in the mall and see what they're doing for in-store marketing.
Keep on reading to see what we discovered.
Every day we experience brilliant advertising and smart marketing techniques. This week we went out and visited a furniture store and a fast food franchise. We were on the lookout for inspirational ideas that we could embrace. Take a look at what we liked.
Every week, the Threefifty team goes to a busy public shopping place to review/critique everything that a regular shopper encounters on a daily basis. We also provide valuable advice on how to improve things as well.
This week we paid a visit to West Edmonton Mall, the 5th largest mall in the world.
Klyment Tan is a much sought after photographer in the fields of fashion and architecture. He is the CEO of the photography studio Klyment Inc and the owner of PrintHuge, a large format printing company. In today's blog, I sit down with Klyment and ask him, "What makes a good photographer?"
Keep on reading to see his thought provoking reply.
12.11.2010 Hamburg, Germany
Yura and Tom of Threefifty meet with André Morys from Web Arts, one of the biggest neuromarketing firms in Europe. View the original article.
Rough English translation follows: