Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

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Enhancing Products to be More Presentable for Consumers

Nov 3, 2011 by Yuriy Sklyar

It is no surprise that in order to sell products, most of the companies retouch/enhance them.

This always raises mixed opinions in the consumer circles, but then again, ask yourself: would you ever buy the McDonald's cheeseburger if it looked like it does in real life (if you've never had it before - because they are delicious otherwise)?

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15 Inspirational Galleries For Web Designers

Sep 9, 2011 by Shaun Smylski

web galleries

This is a list of galleries you must check out and because you must, it’s possible that you already have.

Most people would call these inspirational design galleries, as if their purpose is to help the creative design process. I, however, see them more as appreciation galleries.

This is where I go if I’m being unproductive.

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The Making of ShoeGuru 2.0 Website

Aug 10, 2011 by Yuriy Sklyar

This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.

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Market Research Week 5: Mr Porter Men's Fashion

May 30, 2011 by Bryan Saunders

This week, we've been working on a project for a client from Hong Kong.

Our client is starting a men's fashion label and we're developing their business plan, brand identity, and some of their advertising and marketing materials. We're also building them an eCommerce site.

As part of our planning process, we've researched what other players in the men's fashion market are doing. We want to make sure that our client stands out from the crowd and we also want to learn from our competitors' mistakes. One of the main competitors that we've identified is a company called Mr Porter.

Below, you can read our thoughts on Mr Porter's website. See what Mr Porter is doing well, learn about what they're doing poorly, and find out how we plan to do things differently.

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Market Research Week 4: Telus, Mobilicity, Wireless Wave, and Bell.

May 16, 2011 by Bryan Saunders

Threefifty Market Research preview image

For this edition of Market Research we went to Kingsway Garden Mall.

I've been thinking about getting a new phone lately, so I suggested we check out some of the cell phone companies in the mall and see what they're doing for in-store marketing.

We visited Bell, Mobilicity, Telus and Wireless Wave and—in addition to checking out their branding—we examined their sales techniques as well.

Keep on reading to see what we discovered.

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Market Research Week 2: IKEA, Extreme Pita.

Mar 11, 2011 by Yuriy Sklyar

Every day we experience brilliant advertising and smart marketing techniques. This week we went out and visited a furniture store and a fast food franchise. We were on the lookout for inspirational ideas that we could embrace. Take a look at what we liked.

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Market Research Week 1: West Edmonton Mall.

Feb 28, 2011 by Yuriy Sklyar

Every week, the Threefifty team goes to a busy public shopping place to review/critique everything that a regular shopper encounters on a daily basis. We also provide valuable advice on how to improve things as well.

This week we paid a visit to West Edmonton Mall, the 5th largest mall in the world.

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12 Tips For Picking A Good Photographer

Jan 21, 2011 by Bryan Saunders

Klyment Tan is a much sought after photographer in the fields of fashion and architecture. He is the CEO of the photography studio Klyment Inc and the owner of PrintHuge, a large format printing company. In today's blog, I sit down with Klyment and ask him, "What makes a good photographer?"

Keep on reading to see his thought provoking reply.

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"Photography Sells." (Interview with Tom and Yura,

Dec 31, 2010 by Yuriy Sklyar

12.11.2010 Hamburg, Germany

Yura and Tom of Threefifty meet with André Morys from Web Arts, one of the biggest neuromarketing firms in Europe. View the original article.

Rough English translation follows:

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