Neuromarketing

Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

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eCommerce: Buy it Now VS Add to Cart (Amazon VS eBay)

Mar 26, 2012 by Yuriy Sklyar

Recently while working on a client project, a good point was brought up: why use “Add to Cart” if you can just leave it as “Buy it Now”, and what is the difference between these two?

While neither Amazon nor eBay have released any official information on their research/analytics, I still thought that these two will be the perfect examples to demonstrate the differences.

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The Buying Brain: Secrets for Selling to the Subconcious Mind

Aug 9, 2011 by Bryan Saunders

The Buying brain: Secrets for Selling to the Subconcious Mind by Dr A K Pradeep

At long last, I’ve finally found time to read "The Buying Brain: Secrets for Selling to the Subconscious Mind

Written by neuromarketing pioneer A.K. Pradeep, "The Buying Brain" is more or less an introductory course in neuromarketing.

Throughout his book, Pradeep uses plenty of real-life case studies that are easy to understand. This makes the book accessible to anyone and fun to read.

While the first chapters of “The Buying Brain” offer a very general overview of neurobiology—and may start off a bit slow for anyone with a psychology background—the book soon picks up steam.

Here are some of my favourite nuggets of neuromarketing insight from “The Buying Brain.”

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The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

May 27, 2011 by Bryan Saunders

The Branded Mind Book by Erik Du Plessis 3D Book Cover Image

Recently, Kogan Page Publishing asked us to review their new book “The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand.”

Written by Erik du Plessis, “The Branded Mind” looks at how psychology and neuroscience are increasingly affecting the world of branding and marketing.

In his book, du Plessis provides some unique insight into how both emotional and rational factors come into play when a consumer is deciding on a product or a brand, and the ways in which emotions, moods, personality, and culture impact our decision-making processes.

“The Branded Mind” also talks about how brain scanning tools like EEG and fMRI are helping—and sometimes preventing—marketing agencies from building effective marketing campaigns.

Here are some highlights of du Plessis’ book that—to me—really made sense:

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Market Research Week 3: Holt Renfrew.

Apr 5, 2011 by Yuriy Sklyar

This week we have decided to check out the Edmonton downtown core and what it has to offer in the luxury goods sector. After checking out the TEDxEdmonton luncheon with the entire team (which was awesome by the way... if you are free for the next one, do try to make it out - interesting people and great debates; lots of stuff to take away), we walked across to Holt Renfrew, which is considered to be a very high class department store.

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Is good visual design built into our DNA?

Mar 25, 2011 by Shaun Smylski

Since the dawn of humanity, an ever evolving “How-to” book of survival has been hardcoded into the DNA of every human being.

When it comes to neuromarketing and visual design, this has some interesting implications.

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Market Research Week 2: IKEA, Extreme Pita.

Mar 11, 2011 by Yuriy Sklyar

Every day we experience brilliant advertising and smart marketing techniques. This week we went out and visited a furniture store and a fast food franchise. We were on the lookout for inspirational ideas that we could embrace. Take a look at what we liked.

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Market Research Week 1: West Edmonton Mall.

Feb 28, 2011 by Yuriy Sklyar

Every week, the Threefifty team goes to a busy public shopping place to review/critique everything that a regular shopper encounters on a daily basis. We also provide valuable advice on how to improve things as well.

This week we paid a visit to West Edmonton Mall, the 5th largest mall in the world.

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Boosting Brand Perception With Irrelevant Attributes

Feb 8, 2011 by Tomasz Jablonski

A recent study conducted by the University of Mannheim in Germany looks at the effects of advertising irrelevant product attributes.

The study asks whether or not the addition of irrelevant elements makes products and brands more appealing.

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Smart Marketing - Learn From BMW

Feb 1, 2011 by Tomasz Jablonski

Hope marketing is the best marketing. It doesn’t require any money, time, or effort. There is however one downside to hoping that people find your service. You can be waiting for a long time.

German car maker, BMW, understands this and speeds up the process by creating the most interesting marketing campaigns around.

Below is a compilation of different approaches to car commercials and what sets them apart.

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