Marketing
Social Network Preview Images – Even the Big Guys Are Doing it Wrong!
Apr 3, 2012 by Yuriy Sklyar
The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s) your website is extremely important!
Without even knowing it, this could hurt your business just like it's already hurting many other businesses.
Take a look at these 2 (of what you’d think unlikely) examples:
Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion
Apr 1, 2012 by Yuriy Sklyar
This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.
milkshirts.com and How Ridiculously Sticky the Website Turned Out to Be
Feb 7, 2012 by Yuriy Sklyar
Earlier last month we've made an official launch of MILK Shirts' website. It has recently been picked up by many influential websites including: Design Delight, Most Inspired, CSS Mania, Cool Home Pages, Web Newly, Design Beep, CSS Lounge, ID's and Classes, Nice DIV, Magazine.cat and The WDI, just to name a few.
The initial point of the website design/layout was to grab people's attention and make it memorable regardless of how much time they spend on it, however the research shows that we've achieved much more than simply grabbing user's attention.
Should Designers Have Behance OR Portfolios Made From Scratch?
Feb 2, 2012 by Shaun Smylski
I’ve given up on having my own hosted portfolio with a personal domain name because of the hassle of updating. I’m even considering that my personal blog I run would be sufficient as Wordpress, but alas, the contribution that it gives to SEO is wonderful, so I’ll keep it. Otherwise, having my own domain on a Wordpress would have just been as good for SEO—if, that is where I went to from the start. If this is all true, then I must ask myself:
How To Write A Cliché Brand Rationale
Nov 26, 2011 by Shaun Smylski
Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.
Compassionate Essentials "Reverse Our Actions" Advertising Campaign Ideas
Nov 1, 2011 by Yuriy Sklyar
As we prepare to launch one of our latest projects for Compassionate Essentials - a California-based company that specializes in environmentally and socially responsible house products (paper towels, toilet tissue, cleaning supplies, etc), I've come up with some ideas as to how we could potentially advertise company's products.
8 Ways to Sell More On Your Website
Sep 7, 2011 by Bryan Saunders
Do you want to sell more on your website? Of course you do!
And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.
Sexy Women in Advertising and Marketing: Does It Work?
Sep 2, 2011 by Bryan Saunders
In today’s marketing and advertising world, sexy women are hired all the time to help sell a product.
But do sexy female models really help sell more cars or mascara? Let’s find out.
Luxury Marketing with Jackson-Triggs and Inniskillin Wineries
Aug 30, 2011 by Bryan Saunders
With vineyards in the beautiful Okanogan and Niagara regions of Canada, Inniskillin and Jackson-Triggs are 2 of the most famous wineries in Canada.
Jackson-Triggs has won the “Canadian Producer of the Year” award at the International Wine and Spirit Competition (IWSC) an unprecedented 7 times. Meanwhile, Inniskillin is known for its rare and luxurious icewines—tiny bottles of dessert wines which regularly sell for hundreds of dollars in just a few, exclusive stores.
I recently chatted with the Wine Club manager for both Inniskillin and Jackson-Triggs, Candis Scammel.
During our chat, Scammel and I discussed:
- What exactly does it mean to be a “luxury product"?
- What role does online marketing play in the luxury industry?
- And what are some of the unique ways that Jackson-Triggs markets itself on- and offline?
Read on to learn more.
The $2000 Question: Can Jeans Be Worth 2 Grand?
Aug 24, 2011 by Bryan Saunders
A friend recently sent me a link to an article in the Wall Street Journal titled “How Can Jeans Cost $300?”
Written by Christina Binkley, the article talks about “the Phantom,” a new style of jeans from True Religion. These True Religion jeans sell for $375 versus the $50 one might pay for a pair of plain Levi’s.
In trying to explain how jeans can be worth $375 dollars, Binkley takes a very rational approach. She explains that Levi’s are made outside of the United States where labour is cheaper. True Religion jeans, meanwhile, are made inside of the USA where the cost of labour is much higher. And they’re made with slightly “better” materials as well. So they should cost more, right?
Wrong.