Marketing

The Best of Manual and User Guide Design

Oct 8, 2014 by Yuriy Sklyar

An inspirational post which highlights some of the best manuals from various industries, while touching on some important points for each one.

I'll be adding more manuals and user guides as I find them, so be sure to subscribe or follow. Enjoy!

Continue Reading

Social Network Preview Images – Even the Big Guys Are Doing it Wrong!

Apr 3, 2012 by Yuriy Sklyar

The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s)  your website is extremely important!

Without even knowing it, this could hurt your business just like it's already hurting many other businesses.

Take a look at these 2 (of what you’d think unlikely) examples:

Continue Reading

Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

Continue Reading

milkshirts.com and How Ridiculously Sticky the Website Turned Out to Be

Feb 7, 2012 by Yuriy Sklyar

Earlier last month we've made an official launch of MILK Shirts' website. It has recently been picked up by many influential websites including: Design DelightMost InspiredCSS ManiaCool Home PagesWeb NewlyDesign BeepCSS LoungeID's and ClassesNice DIVMagazine.cat and The WDI, just to name a few.

The initial point of the website design/layout was to grab people's attention  and make it memorable regardless of how much time they spend on it, however the research shows that we've achieved much more than simply grabbing user's attention.

Continue Reading

Should Designers Have Behance OR Portfolios Made From Scratch?

Feb 2, 2012 by Shaun Smylski

I’ve given up on having my own hosted portfolio with a personal domain name because of the hassle of updating. I’m even considering that my personal blog I run would be sufficient as Wordpress, but alas, the contribution that it gives to SEO is wonderful, so I’ll keep it. Otherwise, having my own domain on a Wordpress would have just been as good for SEO—if, that is where I went to from the start. If this is all true, then I must ask myself:

Continue Reading

How To Write A Cliché Brand Rationale

Nov 26, 2011 by Shaun Smylski

Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.

Continue Reading

Compassionate Essentials "Reverse Our Actions" Advertising Campaign Ideas

Nov 1, 2011 by Yuriy Sklyar

As we prepare to launch one of our latest projects for Compassionate Essentials - a California-based company that specializes in environmentally and socially responsible house products (paper towels, toilet tissue, cleaning supplies, etc), I've come up with some ideas as to how we could potentially advertise company's products.

Continue Reading

8 Ways to Sell More On Your Website

Sep 7, 2011 by Bryan Saunders

8 ways to sell more on your website

Do you want to sell more on your website? Of course you do!

And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.

Continue Reading

Sexy Women in Advertising and Marketing: Does It Work?

Sep 2, 2011 by Bryan Saunders

American-Apparel-Sexy-Woman-Ad

In today’s marketing and advertising world, sexy women are hired all the time to help sell a product.

But do sexy female models really help sell more cars or mascara? Let’s find out.

Continue Reading

Luxury Marketing with Jackson-Triggs and Inniskillin Wineries

Aug 30, 2011 by Bryan Saunders

Jackson-Triggs-Inniskillin-Ice-Wine-Preview-image

With vineyards in the beautiful Okanogan and Niagara regions of Canada, Inniskillin and Jackson-Triggs are 2 of the most famous wineries in Canada.

Jackson-Triggs has won the “Canadian Producer of the Year” award at the International Wine and Spirit Competition (IWSC) an unprecedented 7 times. Meanwhile, Inniskillin is known for its rare and luxurious icewines—tiny bottles of dessert wines which regularly sell for hundreds of dollars in just a few, exclusive stores.

I recently chatted with the Wine Club manager for both Inniskillin and Jackson-Triggs, Candis Scammel.

During our chat, Scammel and I discussed:

  • What exactly does it mean to be a “luxury product"?
  • What role does online marketing play in the luxury industry?
  • And what are some of the unique ways that Jackson-Triggs markets itself on- and offline?

Read on to learn more.

Continue Reading

Pages