Recently while working on a client project, a good point was brought up: why use “Add to Cart” if you can just leave it as “Buy it Now”, and what is the difference between these two?
While neither Amazon nor eBay have released any official information on their research/analytics, I still thought that these two will be the perfect examples to demonstrate the differences.
Check out these great infographics that look at:
- shopping cart abandonment
- where most people shop online during work hours and which companies allow it
- how small businesses are using social media to engage their customers
- staggering numbers from 2011 UK Christmas Shopping research campaign
- interesting take and insights on offering free shipping to your customers
- the social commerce for brands and fans alike.
In between shooting sessions, we had the chance to stop in at Nood Furniture and Design to conduct some market research.
Keep on reading to see what we liked about Nood Furniture and what we think Nood Furniture could do better.
This week, we've been working on a project for a client from Hong Kong.
Our client is starting a men's fashion label and we're developing their business plan, brand identity, and some of their advertising and marketing materials. We're also building them an eCommerce site.
As part of our planning process, we've researched what other players in the men's fashion market are doing. We want to make sure that our client stands out from the crowd and we also want to learn from our competitors' mistakes. One of the main competitors that we've identified is a company called Mr Porter.
Below, you can read our thoughts on Mr Porter's website. See what Mr Porter is doing well, learn about what they're doing poorly, and find out how we plan to do things differently.
For this edition of Market Research we went to Kingsway Garden Mall.
I've been thinking about getting a new phone lately, so I suggested we check out some of the cell phone companies in the mall and see what they're doing for in-store marketing.
Keep on reading to see what we discovered.