Copywriting

The Best of Manual and User Guide Design

Oct 8, 2014 by Yuriy Sklyar

An inspirational post which highlights some of the best manuals from various industries, while touching on some important points for each one.

I'll be adding more manuals and user guides as I find them, so be sure to subscribe or follow. Enjoy!

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Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

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How To Write A Cliché Brand Rationale

Nov 26, 2011 by Shaun Smylski

Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.

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Conversion Rate Optimization: Catering Your Landing Page to All Readers

Sep 13, 2011 by Naomi Niles

Conversion Rate Optimization

People read at different rates, especially online. Some people prefer to scan quickly and some like to read every. single. word. In general, everyone reads more quickly online because, even with the advantages that technology has given us like tablets, it’s still not the most comfortable experience in the world.

Are you designing your landing pages for both types of readers, slow and fast? It’s a tough balance, but I’ll show you some ways to do it.

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What do Bounce Rates Mean?

Sep 7, 2011 by Tomasz Jablonski

google analytics

I’m a data junkie and spend a lot of my time reviewing our website traffic with Google Analytics. If you’re not using analytics I recommend that you get in touch with us so that we can help you set it up.

Let me start off by building up my credibility in analytics. For the past 5 years, I’ve spent several hours a day reviewing website traffic for over 50 different websites. Out of those 50 sites, 8 of them are our personal businesses.

I'd like to jump right into the fun stuff, however we have to learn the basics first. Let’s start off by understanding what bounce rates are and what it means to have a high or low bounce rate.

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8 Ways to Sell More On Your Website

Sep 7, 2011 by Bryan Saunders

8 ways to sell more on your website

Do you want to sell more on your website? Of course you do!

And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.

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Writing Techniques: How To Become a Better Writer.

Apr 11, 2011 by Bryan Saunders

Writing isn’t easy. As a writer and editor myself, I’ve learnt this firsthand.

While there isn’t a magic formula for creating amazing content, here are a few tips—based on neuroscience and psychology—that will help anyone become a better writer.

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