Content Architecture

The Best of Manual and User Guide Design

Oct 8, 2014 by Yuriy Sklyar

An inspirational post which highlights some of the best manuals from various industries, while touching on some important points for each one.

I'll be adding more manuals and user guides as I find them, so be sure to subscribe or follow. Enjoy!

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Framing your portfolio

Apr 11, 2012 by Shaun Smylski

Picture frames. There are different types to choose from, but which is the right one for you? It’s tedious to think about and it drives me bat crazy. Where will they hang? What photos go in them? Or perhaps this isn’t a problem for you? Maybe you’re normal? Not obsessed, like I’ve become.

I’m writing today to convince you of how important it is to frame images accordingly. Hanging picture frames is a lot like designing galleries & portfolios. I compare framing Grandma and her cat ‘Mr. Tibbs’ to customizing a Behance Prosite portfolio, or cropping a website thumb to post on Dribbble.

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Social Network Preview Images – Even the Big Guys Are Doing it Wrong!

Apr 3, 2012 by Yuriy Sklyar

The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s)  your website is extremely important!

Without even knowing it, this could hurt your business just like it's already hurting many other businesses.

Take a look at these 2 (of what you’d think unlikely) examples:

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Guide on Search Engine Optimization, Landing Pages Optimization and Web Conversion

Apr 1, 2012 by Yuriy Sklyar

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

I hope you enjoy it.

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Reference Guide: the 1140 CSS Grid in Pixels

Dec 13, 2011 by Yuriy Sklyar

As usual, with the re-launch of our new company website, we try to incorporate as many new technologies and best practices into it as possible. One of the more obvious updates for the previous launch of the website was the re-developed of the entire website in Drupal 7. This time, besides many content, usability, and conversion updates, we've decided to try out the new 1140px CSS Grid layout.

After extensive research and development, we've come to the conclusion that this particular grid system will be the most beneficial addition to our online strategies. Not only does the website easily adapt to most of the mobile devices (try it out on your phone) and older computers, it also degrades quite nicely in a few older browsers as well. This means that with this release, we get a wider reach in audience and less development time.

In this post, I've included a reference image and a PSD file (layered transparent overlay) for anyone who also develops using the 1140px layout and wishes to find out what the dimensions are in pixels.

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Is New YouTube A Good Idea?

Dec 2, 2011 by Shaun Smylski

New YouTube launched today. Better than ever before with its new friendly UI, making it easier to navigate. We are happy with this new development.

While most will be curious about the new functionality, we are more curious about how people will react to the change. Unlike Facebook's random UI changes from now and again, this one was one drastic leap, with a whole new aesthetic. Not to say that the old YouTube had any style before.

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How to Market Your Website Online Part 1

Nov 30, 2011 by Yuriy Sklyar

How to Market Your Website Online Part 1

Today I'm starting a series of posts that follow the design, development and marketing of one of our projects: Drupal Style.

Drupal Style offers free Drupal themes, various related tutorials, as well as free Illustrator, Photoshop and icon downloads to the design community. There aren't that many Drupal-related websites that offer free high quality content, so we already have an edge there.

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Conversion Rate Optimization: Catering Your Landing Page to All Readers

Sep 13, 2011 by Naomi Niles

Conversion Rate Optimization

People read at different rates, especially online. Some people prefer to scan quickly and some like to read every. single. word. In general, everyone reads more quickly online because, even with the advantages that technology has given us like tablets, it’s still not the most comfortable experience in the world.

Are you designing your landing pages for both types of readers, slow and fast? It’s a tough balance, but I’ll show you some ways to do it.

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What do Bounce Rates Mean?

Sep 7, 2011 by Tomasz Jablonski

google analytics

I’m a data junkie and spend a lot of my time reviewing our website traffic with Google Analytics. If you’re not using analytics I recommend that you get in touch with us so that we can help you set it up.

Let me start off by building up my credibility in analytics. For the past 5 years, I’ve spent several hours a day reviewing website traffic for over 50 different websites. Out of those 50 sites, 8 of them are our personal businesses.

I'd like to jump right into the fun stuff, however we have to learn the basics first. Let’s start off by understanding what bounce rates are and what it means to have a high or low bounce rate.

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The Making of ShoeGuru 2.0 Website

Aug 10, 2011 by Yuriy Sklyar

This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.

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