Branding

Social Network Preview Images – Even the Big Guys Are Doing it Wrong!

Apr 3, 2012 by Yuriy Sklyar

The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s)  your website is extremely important!

Without even knowing it, this could hurt your business just like it's already hurting many other businesses.

Take a look at these 2 (of what you’d think unlikely) examples:

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milkshirts.com and How Ridiculously Sticky the Website Turned Out to Be

Feb 7, 2012 by Yuriy Sklyar

Earlier last month we've made an official launch of MILK Shirts' website. It has recently been picked up by many influential websites including: Design DelightMost InspiredCSS ManiaCool Home PagesWeb NewlyDesign BeepCSS LoungeID's and ClassesNice DIVMagazine.cat and The WDI, just to name a few.

The initial point of the website design/layout was to grab people's attention  and make it memorable regardless of how much time they spend on it, however the research shows that we've achieved much more than simply grabbing user's attention.

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Should Designers Have Behance OR Portfolios Made From Scratch?

Feb 2, 2012 by Shaun Smylski

I’ve given up on having my own hosted portfolio with a personal domain name because of the hassle of updating. I’m even considering that my personal blog I run would be sufficient as Wordpress, but alas, the contribution that it gives to SEO is wonderful, so I’ll keep it. Otherwise, having my own domain on a Wordpress would have just been as good for SEO—if, that is where I went to from the start. If this is all true, then I must ask myself:

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Not Saying it is Illegal, But a Warning About Crowdsourcing

Dec 20, 2011 by Shaun Smylski

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Designs are inheritably shared, for this reason I have nothing against Logo Contests/Crowdsourcing. We have to admit that creative people will share without being paid because the motivation to create is just..too....STRONG..ugh...sigh*

However, if you’re planning to use Contests & Crowdsourcing, then I must warn you of two things.

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Is New YouTube A Good Idea?

Dec 2, 2011 by Shaun Smylski

New YouTube launched today. Better than ever before with its new friendly UI, making it easier to navigate. We are happy with this new development.

While most will be curious about the new functionality, we are more curious about how people will react to the change. Unlike Facebook's random UI changes from now and again, this one was one drastic leap, with a whole new aesthetic. Not to say that the old YouTube had any style before.

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How To Write A Cliché Brand Rationale

Nov 26, 2011 by Shaun Smylski

Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.

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Some Old Work That Was Never Posted (Part 1)

Nov 21, 2011 by Yuriy Sklyar

Check out some of the stuff we've done over the years. Some of these never saw the light of day, some have been used and replaced. Let me know which one is your favorite in the comments below.

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15 Inspirational Galleries For Web Designers

Sep 9, 2011 by Shaun Smylski

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This is a list of galleries you must check out and because you must, it’s possible that you already have.

Most people would call these inspirational design galleries, as if their purpose is to help the creative design process. I, however, see them more as appreciation galleries.

This is where I go if I’m being unproductive.

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The $2000 Question: Can Jeans Be Worth 2 Grand?

Aug 24, 2011 by Bryan Saunders

A friend recently sent me a link to an article in the Wall Street Journal titled “How Can Jeans Cost $300?”

Written by Christina Binkley, the article talks about “the Phantom,” a new style of jeans from True Religion. These True Religion jeans sell for $375 versus the $50 one might pay for a pair of plain Levi’s.

In trying to explain how jeans can be worth $375 dollars, Binkley takes a very rational approach. She explains that Levi’s are made outside of the United States where labour is cheaper. True Religion jeans, meanwhile, are made inside of the USA where the cost of labour is much higher. And they’re made with slightly “better” materials as well. So they should cost more, right?

Wrong.

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The Making of ShoeGuru 2.0 Website

Aug 10, 2011 by Yuriy Sklyar

This is a case study that I wrote a few years back while we were working on the second iteration of the popular ShoeGuru online shop. It didn't get included in this new website due to its length, so I thought instead of letting it go to waste, I'd re-post it in a looong blog entry for people to read it, and hopefully get educated or inspired to do cool stuff.

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