Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.
It is no surprise that in order to sell products, most of the companies retouch/enhance them.
This always raises mixed opinions in the consumer circles, but then again, ask yourself: would you ever buy the McDonald's cheeseburger if it looked like it does in real life (if you've never had it before - because they are delicious otherwise)?
As we prepare to launch one of our latest projects for Compassionate Essentials - a California-based company that specializes in environmentally and socially responsible house products (paper towels, toilet tissue, cleaning supplies, etc), I've come up with some ideas as to how we could potentially advertise company's products.
On one of the recent sites that was being built by us I was introduced with a new challenge of theming user profile pages. Drupal provides a very elegant solution to accomplish this task. I will show you how it's done in this post.