How To Write A Cliché Brand Rationale

Nov 26, 2011 by Shaun Smylski

Ever feel like new Brands sound like B.S. and aren't interesting when they are rationalized? I often peruse Under Considerations ‘Brand New’ section, where they post and critique new brands. One thing that I’ve started to take note of is the specific words and phrases that clients/designers use when describing their new brand; many that are overused.

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Some Old Work That Was Never Posted (Part 1)

Nov 21, 2011 by Yuriy Sklyar

Check out some of the stuff we've done over the years. Some of these never saw the light of day, some have been used and replaced. Let me know which one is your favorite in the comments below.

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Enhancing Products to be More Presentable for Consumers

Nov 3, 2011 by Yuriy Sklyar

It is no surprise that in order to sell products, most of the companies retouch/enhance them.

This always raises mixed opinions in the consumer circles, but then again, ask yourself: would you ever buy the McDonald's cheeseburger if it looked like it does in real life (if you've never had it before - because they are delicious otherwise)?

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Compassionate Essentials "Reverse Our Actions" Advertising Campaign Ideas

Nov 1, 2011 by Yuriy Sklyar

As we prepare to launch one of our latest projects for Compassionate Essentials - a California-based company that specializes in environmentally and socially responsible house products (paper towels, toilet tissue, cleaning supplies, etc), I've come up with some ideas as to how we could potentially advertise company's products.

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Free Fonts FF Sero Medium

Sep 15, 2011 by Shaun Smylski

font sero medium

Tested out this font that I've found on They're offering FF Sero Medium for free. Comes with All CAPS and italics for web and print.

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Creating & Theming User Profiles In Drupal 7

Sep 14, 2011 by Eugene Sklyar

On one of the recent sites that was being built by us I was introduced with a new challenge of theming user profile pages. Drupal provides a very elegant solution to accomplish this task. I will show you how it's done in this post.

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