Social Network Preview Images – Even the Big Guys Are Doing it Wrong!
The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s) your website is extremely important!
Without even knowing it, this could hurt your business just like it's already hurting many other businesses.
Take a look at these 2 (of what you’d think unlikely) examples:
Later on that day, when I looked at my “+1” feed, I noticed that the preview image had nothing to do with what I’ve actually “+1”d.
In this case I feel that a “Google Play” logo would be best fitting.
EA’s Mistake (SimCity.com)
Same thing – when I “liked” the page, it automatically selected a photo of Kip Katsarelis – SimCity’s Lead Producer.
A lot of my friends would have checked out this “like/share” if it had a graphic that represented SimCity, alas that’s not the case – a wasted “like”.
Let be this your lesson – go on, optimize your preview images.
P.S. Why both of these get users to only “like” their website as a link, instead of “liking” their Facebook page, is also beyond me – they would have a much better chance of reaching more users this way.