Entries for April / 2012
Picture frames. There are different types to choose from, but which is the right one for you? It’s tedious to think about and it drives me bat crazy. Where will they hang? What photos go in them? Or perhaps this isn’t a problem for you? Maybe you’re normal? Not obsessed, like I’ve become.
I’m writing today to convince you of how important it is to frame images accordingly. Hanging picture frames is a lot like designing galleries & portfolios. I compare framing Grandma and her cat ‘Mr. Tibbs’ to customizing a Behance Prosite portfolio, or cropping a website thumb to post on Dribbble.
The more major websites I explore, the more this issue arises – having a distinct, and most importantly, relevant preview for when somebody “likes” (or “+1”s) your website is extremely important!
Without even knowing it, this could hurt your business just like it's already hurting many other businesses.
Take a look at these 2 (of what you’d think unlikely) examples:
This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.
In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.
Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.
I hope you enjoy it.