Entries for 2011

5 Ways To Get The Most Out Of Your Facebook Page

Jan 15, 2011 by Yuriy Sklyar

With Facebook being the second most visited website in the world, it's a good idea to take advantage of this resource by creating your business page if you haven't already done so.

In this article, I will shed some light on the most important aspects of maintaining a Facebook page.

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Interview: André Morys of Web Arts AG on Conversion Optimization

Jan 14, 2011 by Tomasz Jablonski

André Morys is cofounder of Web-Arts, and a renowned speaker on the science of conversion optimization. He also runs a very successful blog in Germany, konversionsKRAFT. I recently spent a couple of months working in Europe and had the pleasure of meeting with André on several occassions. Have a read through the following interview I had with André for some great conversion advice.

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Canada Named World’s Top Country Brand

Jan 13, 2011 by Yuriy Sklyar

Canada has been crowned the world’s best country brand, knocking neighbours the USA off the top spot, according to Futurebrand.

The brand consultancy determines the strength of a country’s brand by measuring levels of awareness, familiarity, preference, consideration, advocacy and active decisions to visit.

Top 10 County Brands (last year’s position in brackets)

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Re-Designing The Edmonton City Centre Mall Directory

Jan 7, 2011 by Yuriy Sklyar

About a year ago, Oxford Properties  (operators of the biggest shopping centre in downtown Edmonton) approached us about updating their mall directory.

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DrupalStyle.com Re-Design

Jan 5, 2011 by Yuriy Sklyar

DrupalStyle offers cost effective solutions (templates & complete website services) for startups who are looking to take their business online. In order to meet a growing demand and to better serve our existing customers, we are completely redesigning the website in order to improve usability, highlight important new features, and, ultimately, increase conversion rates.

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Starbucks Re-Brand: A Change For The Better?

Jan 5, 2011 by Yuriy Sklyar

Starbucks has changed quite a bit over the past few months. From offering paid WiFi service at their locations to offering free access that only requires the user to agree to their Terms of Use. They have also gone in a completely different direction with their "Starbucks Digital Network" (pictured below), that now offers free and paid digital content (music, ebooks, etc)...

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