Entries for 2011

Boosting Brand Perception With Irrelevant Attributes

Feb 8, 2011 by Tomasz Jablonski

A recent study conducted by the University of Mannheim in Germany looks at the effects of advertising irrelevant product attributes.

The study asks whether or not the addition of irrelevant elements makes products and brands more appealing.

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Smart Marketing - Learn From BMW

Feb 1, 2011 by Tomasz Jablonski

Hope marketing is the best marketing. It doesn’t require any money, time, or effort. There is however one downside to hoping that people find your service. You can be waiting for a long time.

German car maker, BMW, understands this and speeds up the process by creating the most interesting marketing campaigns around.

Below is a compilation of different approaches to car commercials and what sets them apart.

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Sell With Smell

Jan 24, 2011 by Tomasz Jablonski

Have you ever questioned the rash decisions that you make? Why you spend obscene amounts of money on things you don’t need? Or why you agree to doing something that you didn’t want to do?

The answer to these questions has to do with your emotions and the inability to think logically while under their spell.

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12 Tips For Picking A Good Photographer

Jan 21, 2011 by Bryan Saunders

Klyment Tan is a much sought after photographer in the fields of fashion and architecture. He is the CEO of the photography studio Klyment Inc and the owner of PrintHuge, a large format printing company. In today's blog, I sit down with Klyment and ask him, "What makes a good photographer?"

Keep on reading to see his thought provoking reply.

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3 Better Ways To Make Customers Happy (And Why Discounts Can Make Customers Mad)

Jan 18, 2011 by Bryan Saunders

Lots of businesses use conditional sales promotions (CSPs) such as “Spend at least $500 and get 20 per cent off” or “Buy 3 products and get the fourth product free” to try to move stock or to get customers to spend more.

While this seems to work in the short term, conditional discounts are bad for business.

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Lessons Learned From Lamborghini.com – 6 Common Mistakes to Avoid

Jan 17, 2011 by Tomasz Jablonski

Recently, we have been working on multiple luxury projects. While studying the websites of a number of different luxury brands I have noticed that many of them have huge usability problems.

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