Entries for 2011
This week we have decided to check out the Edmonton downtown core and what it has to offer in the luxury goods sector. After checking out the TEDxEdmonton luncheon with the entire team (which was awesome by the way... if you are free for the next one, do try to make it out - interesting people and great debates; lots of stuff to take away), we walked across to Holt Renfrew, which is considered to be a very high class department store.
Since the dawn of humanity, an ever evolving “How-to” book of survival has been hardcoded into the DNA of every human being.
When it comes to neuromarketing and visual design, this has some interesting implications.
People always say that as long as you are in the first 3 pages of Google's search results, you are fine. Well, guess what? That is absolutely not true. If your business wishes to stay competitive online, you must have your website listed not within the first 3 pages but the first 3 search results.
Every day we experience brilliant advertising and smart marketing techniques. This week we went out and visited a furniture store and a fast food franchise. We were on the lookout for inspirational ideas that we could embrace. Take a look at what we liked.
Every week, the Threefifty team goes to a busy public shopping place to review/critique everything that a regular shopper encounters on a daily basis. We also provide valuable advice on how to improve things as well.
This week we paid a visit to West Edmonton Mall, the 5th largest mall in the world.
By law, alcohol websites must attempt to screen-out visitors who are under the legal drinking age. This poses an interesting problem for alcohol companies: if their screening process is too long or too difficult, then many visitors will get frustrated and leave that company's website before ever getting past the landing page.
Planning the landing page for any website is already a difficult process. For instance, designers need to consider the shortcuts and scanning patterns that the human visual system uses to save time and to find important information.
Keeping these principles in mind results in a website that is easier to navigate and that has higher click-through and conversion rates. Below are 7 alcohol company websites which must take all of the above into account.
So, which is the most effective website? Let’s take a look.