Entries for 2011
Why do good ideas come to us when they do?
As Lehrer points out, “Eureka moments” or “experiences of insight” almost always go hand-in-hand with a mental block—the agonizing, excruciating, frustrating time spent trying to come up with an idea.
While the creative process is complex and not yet fully understood, here are 6 ways to get to your Eureka moment by vanquishing the mental blockade.
Everyone has their own tactics and techniques that they use to improve their customer service and to increase profits.
Here are my top 5 ways to better serve your customer and increase your business value.
Some graphic elements say more than you may imagine.
The image to the left displays the colour blue. If I were to ask, “Does this image tell a story?” what would your answer be? It’s just a solid colour and not a photograph. There is no depiction of actions or words to be read. The most that can be technically derived from the colour is its HEX value of #3B5998.
In marketing, the job is to build a brand story that customers can believe and buy into. This is one of the lessons taught in Seth Godin’s book “All Marketers
Are Liars Tell Stories.”
As Godin explains, there is always a story that can be told. No one can say “there is no story” although how well you can tell a brand’s story will determine how weak or strong it is.
While Godin covers a lot in his book, I’d like to focus on how consistency and design contribute to building a brand’s story.
You might have noticed a new feature on our blog today, namely Google’s new “+1 button.”
The +1 button also looks to be Google’s chance to finally successfully enter into the social media realm—especially after its other attempt at social media, Google Buzz, failed to launch.
Recently, cognitive psychologist Dan Ariely conducted a study in which he gave participants designer sunglasses and told these participants that the sunglasses were either real or fake.
In fact, all of the sunglasses were real $300 designer sunglasses, but—for the sake of the study—Ariely lied and told half of the participants that the sunglasses were counterfeits.
The goal of the study, called “The Counterfeit Self: The Deceptive Costs of Faking It” was to see if wearing “counterfeit” products caused a change in the way that people acted vs wearing real designer products.