Entries for 2011

Conversion Rate Optimization: Catering Your Landing Page to All Readers

Sep 13, 2011 by Naomi Niles

Conversion Rate Optimization

People read at different rates, especially online. Some people prefer to scan quickly and some like to read every. single. word. In general, everyone reads more quickly online because, even with the advantages that technology has given us like tablets, it’s still not the most comfortable experience in the world.

Are you designing your landing pages for both types of readers, slow and fast? It’s a tough balance, but I’ll show you some ways to do it.

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15 Inspirational Galleries For Web Designers

Sep 9, 2011 by Shaun Smylski

web galleries

This is a list of galleries you must check out and because you must, it’s possible that you already have.

Most people would call these inspirational design galleries, as if their purpose is to help the creative design process. I, however, see them more as appreciation galleries.

This is where I go if I’m being unproductive.

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What do Bounce Rates Mean?

Sep 7, 2011 by Tomasz Jablonski

google analytics

I’m a data junkie and spend a lot of my time reviewing our website traffic with Google Analytics. If you’re not using analytics I recommend that you get in touch with us so that we can help you set it up.

Let me start off by building up my credibility in analytics. For the past 5 years, I’ve spent several hours a day reviewing website traffic for over 50 different websites. Out of those 50 sites, 8 of them are our personal businesses.

I'd like to jump right into the fun stuff, however we have to learn the basics first. Let’s start off by understanding what bounce rates are and what it means to have a high or low bounce rate.

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8 Ways to Sell More On Your Website

Sep 7, 2011 by Bryan Saunders

8 ways to sell more on your website

Do you want to sell more on your website? Of course you do!

And I want you to sell more on your website too, so here are my top 8 tips for increasing your online sales on your eCommerce website.

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Free Font: Conqueror

Sep 5, 2011 by Shaun Smylski

This is my new favourite free font to come out in a long while. A font family designed by Jean François Porchez with 5 variations (Sans, Didot, Inline, Slab, and Carved). The AW Conqueror family is free to download at conqueror.com.

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Sexy Women in Advertising and Marketing: Does It Work?

Sep 2, 2011 by Bryan Saunders

American-Apparel-Sexy-Woman-Ad

In today’s marketing and advertising world, sexy women are hired all the time to help sell a product.

But do sexy female models really help sell more cars or mascara? Let’s find out.

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