Entries for 2010
12.11.2010 Hamburg, Germany
Yura and Tom of Threefifty meet with André Morys from Web Arts, one of the biggest neuromarketing firms in Europe. View the original article.
Rough English translation follows:
Perception is based on our core senses: sight, smell, taste, touch, and sound. If you want to create a lasting image, you have to cater specifically to those senses. People do not know anymore than what they are told or what they have already experienced.